In today’s digital world, consumer behavior has changed to adapt with the latest technologies. For instance, when yellow pages were popular not too long ago they served their purpose well but now that we have internet directories their use is unnecessary given how easy it can be to find information about businesses on there ourselves without looking at an outdated phone book.
According to Adaptive Marketing, in 2017 over 97% of people searched online for a local business near them. If you want your company’s name and services listed among those who are actively looking then it is critical that you have an active website with the right content at hand so as not to miss out on potential customers.
1. Your customers are more likely to buy from you if they can find out about it on your website. Your site not only increases business for yourself but also provides an opportunity of increasing brand recall value and goodwill in front of potential clients or buyers through advertising campaigns targeted at their needs!
Your website is a 24/7 salesperson for your company. You never have to worry about bored visitors and potential customers lost in the afternoon; they will always be there when you need them.
2. Social Proof
You may have the best service in town, but if your business is not seen online then customers will never know about it. Customer testimonials are an important part of gaining trust and showcasing what you offer to potential buyers – so make sure they’re up-to-date.
3. Maximize ROI
In the digital transformation era, creating a website on free tools such as WordPress.com might not cost much money but provides more bang for your buck! You can be in front of thousands of potential consumers without spending an extravagant amount by using search engine optimization (SEO). SEO helps you reach both new customers and existing ones with better ease through increased visibility online, no matter which industry you are in.
4. Adds Company Credibility
It’s time to invest in a professional website. In an age when more than 50% of smartphone users discover new companies or products while searching on their smartphones, not having one can damage your credibility and impact potential clients’ decisions about whether they want to do business with you. According to the study, 75 percent accepted judging websites based on how well-designed it was from headings down through content; navigation.
5. Constructive Conversations
Your website is your opportunity to answer all the basic questions that potential customers may have about you and your business. This becomes especially important for B2B marketers because when they visit websites, it’s not just a site with ads; instead, there must be information on what type of solutions/products you offer as well as how many employees work at this particular company or if their office location has an address available.
Consumers these days expect immediate gratification. So, once your potential client is satisfied with all that you have offered and decides to follow up or not- keep it simple and short.
Conclusion
Having a professionally designed, brand-differentiating website is critical to increasing sales and boosting the bottom line. It gives you an opportunity to be in front of your ideal customer with what matters most-your story! You may not have thousands or even hundreds of dollars laying around right now but these small investments can provide huge returns over time so don’t delay any longer before investing today Contact us